A Novel Way To Forecast McDonalds Quarterly Earnings
Every time, when McDonalds was about to miss its earnings, you would see an increase in coupon distribution about 1 to 1.5 month before the quarterly earning cut-off date.
When the earnings were projected to beat estimate, the coupons distributed and promotions would concentrate on luxury items like the more expensive coffees, high-end burgers and salads during the same period of time.
It worked for so many quarters yet no one talks about it.
Funny how Mickey D runs its business, eh?
It is easy to figure these things out as long as you keep looking.
Warning: This method is not scientific per se, use it at your own risk!